1971: Creation of JM Laboratories (JM Shu Cosmetics in 1972 and Shu Uemura Cosmetics in 1982) and a home production of skin care internally. Born in 1928 in the Tsukiji district of Tokyo (Japan), Shu Uemura (surname which is pronounced Ouémura Shou), was destined for a career as an actor, he had to abandon due to its fragility (TB the prevented from practicing his art for 5 years). He discovered the world of makeup, however, and decided to study at the Tokyo Beauty Academy, a school of esthetics. With his experience, he founded in 1964 in Tokyo Institute of Shu Uemura makeup. Kanae Makino, his spokesman said: "Back in Japan, Uemura began to teach youth how to apply makeup film makeup, a technique that was new to Japan. Uemura realized that her students were fascinated not only with techniques they learned, but also by the cosmetics he had brought with him. ". Three years later, in 1967, he discovered to his countrymen his "Unmask" (removing his mask), the only oil that has cleansing properties to refine skin texture and moisturize. The following year, in 1968, he launched a line of makeup mode flaggy "whose concept is to apply an artistic eyeshadow in a checkerboard pattern. At the time, Shu Uemura wondered "why can - we have no fashion on our eyelids, too?". In 1971, he created the company JM Laboratories (later JM Shu Cosmetics in 1972 and Shu Uemura Cosmetics in 1982) in Setagaya, Tokyo, and a home production of skin care and in-house in 1975, it is the founder of the Union of Japanese makeup. The concept of store brand is innovative while everyone can create his makeup. Equipped with an empty box, the client fills the sandstone its taste and desires with the aid of experienced makeup artists. This store concept will be duplicated 130 times in the world. In 2006, it will even open up the nearby Utoco Deep Sea Therapy Center Hotel, an institute of thalassotherapy using this water for his care. In 2000, the company Nihon L'Oreal acquires 35% stake in Shu Uemura. Three years later, in 2003, she became a majority and took control with a stake of 52.9%. In 2005, Shu Uemura Tokyo launches its first lash bar (bars eyelashes), spaces reserved for the care of the eyes, now present throughout the world, where you can discover particular its annual collection of false eyelashes. In parallel with the eponymous Shu Uemura, Shu Uemura in 2007 appears Art of Hair, a range of care, capping and custom hair treatments, combined with exclusive massage inspired by Japanese tea ceremony. During his career, Shu Uemura sees himself back many distinctions: "Glass Futures" French for the most beautiful bottle of perfume in 1989, the Gold Medal at the "Annual Japanese Package Design" for its packaging of products skin care in 1997, the price "Nikkei Excellent Product / Service Award" by the Nikkei newspaper industry in 1998. In December 2007, the brand loses its founder dying as a result of pneumonia. But his brand continues to live, and is still as popular around the world.
For us women it is very important to keep our cosmetics in places that is comfortable, but above all, that are opposed to the idea of beauty we seek to use makeup and other feminine products. That's why, for our cosmetics, we chose kits, boxes or small bags whose designs convince us as much as the cosmetics themselves. Some of us know that cosmetics are best stored in the refrigerator but do not keep them there because the idea does not seem very smart to say. IDOCI Korean brand, however, has thought of that and something more to launch a cosmetics fridge, in a very practical size and with a fresh and fun design. This peculiar cosmetiquera comes in bright colors (green, purple, silver, pink on) and maintains an ideal temperature to keep in good lipstick, liquid foundations and concealers. As an added bonus, the cosmetiquera has a screen door, to indicate the temperature and the state of cosmetics inside. If you like to buy make-up of brands like Lancôme, Christian Dior and Estee Lauder, the cosmetic refrigerator is an excellent option, because the fine components of good cosmetic require a suitable temperature. That old-fridges are a marvel. Only, well, seen in the photo appears to have little useful capacity to store cosmetics. "Gift of these refrigerators are available and how much they cost? Thanks!.

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