The new advertising Lavazza coffee directly inspired by the mythical scene of La Dolce Vita (1960) by Federico Fellini. The quotation or homage. shows a young woman with long wet hair out of the pool, her dress clinging to her body and, of course, it takes a cup of Lavazza coffee in hand. She no longer needs to call Marcello, coffee is enough. Seduction is more between a man and a woman but between the model and the dark brew. - The Roman she-wolf, half-naked woman on all fours, covered with animal skin, with two toddlers Romulus and Remus. The mythological founder of Rome. Decor: the interior of. - A woman in a swimsuit black reproducing the drawing "Vitruvian Man (Leonardo da Vinci). The Vitruvian Man is often used by. - A passionate couple kissing on a bridge (love, seduction in Italian). The woman in blue evening gown capsized in the arms of a man in black. - A model in underwear nude poses surrounded evening dresses (elegance, high fashion Italian). Decor: a workshop. photographs in a context that recalls the works of great masters of art, film and even fashion, playing skillfully on citations and artistic atmosphere typical. All the cliches of the Italian met quite heavily. In summary, drinking coffee is Lavazza's Dolce Vita. As we Italians. Last year the Lavazza calendar was on the theme of queens and had a very saucy Marie Antoinette.

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