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Under this name, two names are hidden, just the people who made it possible: Wolfgang and Margaretha Law This marriage created in Munich in 1976, this firm, thanks in part to the great love for the world of fashion was Margaretha. This enterprising woman born in northern Sweden, but soon abandoned the paradise where he spent the first years of his life and moved to Stockholm. Very young, was in this city where he began his career as a dressmaker, a tailor working for the Royal Court of Sweden. His progress in the fashion world were very noticeable and soon, Margaretha becomes the star of Fred Aldmuller, dressmaker of the Austrian aristocracy, and later in Paris became the muse of designer Jacques Fath. Not only was limited to take the needle, as well as tried his hand in the world of journalism in the Burda magazine. Little by little, thanks to his undeniable talent, she and her husband embarked on a project to create their own fashion house, modest at first, but was growing like wildfire. Thus was born in 1976 Escada, firm that she would be the stylist and alma mater. Escada Why? Curiously, the choice of name, as in many other occasions, has its own story: Escada was the name of the winning horse on the marriage law to gamble during a career that witnessed both in their honeymoon. Work on the new company were well distributed: Margaretha was responsible for the designs of the most creative part of the business, while Wolfgang took over the economics and marketing of this ambitious undertaking, which has proved, over time, it was not a utopia. Margaretha Act would not miss his deserved recognition, and although his name has been a shadow of a mark, this has been reflected in one of signature fragrances. He died on June 4, 1992. Madeleine of Sweden and Luis Medina, together at a party in London. They were protagonists of the show "World Childhood Foundation, who chaired the princess.Escada is an international company luxury women's fashion. The company is present in 60 countries. Its main sales markets are North America, Eastern Europe and the West and Asia. [1] The company filed for bankruptcy in August 2009 and was adquierda by Megha Mittal in November 2009. [2]. Escada was founded by Margaretha and Wolfgang Act in 1978 in Munich. The company is noted for his orignal creations that emphasized in the colors and motifs, and elaborate designs. The company expanded continuously. [1]. In the proces of expansion the company opened to public capital in 1986. In 1994 the company launched Escada Sport label, with accessories such as handbags and shoes themselves, working with companies like Procter & Gamble to which gave the brand for marketing. [1]. On August 11, 2009, Escada for bankruptcy, when an exchange offer for the bonds payable in value of EUR 200 million was rejected by 80% of debtors. [3] The company was then acquired November 2009 by the multi-family sector-led Mittal Steel Lakshmi Mittal. [2]. Escada cuenat with several divisions: Fashion (Escada Collection and Escada Sport), Accessories (handbags, shoes and leather accessories) as well as licenses for the marketing of brand products (perfumes, sunglasses and children's fashion). On October 18, 2007 the group "Global Network Against the Fur Industry" [4] consists of organizations such as Coalition to Abolish the Fur Trade "or" Offensive gegen die Pelzindustrie "launched a campaign against Escada, with a day of action with the motivation to motivate Escada stop selling fur. According to the website of the protest was carried out 40 activities against Escada in 14 countries. [5] On October 6, 2007 Escada headquarters was trashed by the organization Animal Liberation Front. [6] The campaign still active with regular pickets in front of some of its facilities. This article was created from the translation of the Wikipedia article Escada in English, specifically from this version, licensed under Creative Commons ShareAlike 3.0 and GFDL. Text is available under the Creative Commons Attribution ShareAlike 3.0, additional terms may apply. See Terms of Use for more information.
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