From a sheep farm in Australia have fourteen passes factory of cosmetics, thousands of retail outlets and 40,000 employees in the late fifties. Shortly before his death in 1956, confessed: "I wish the business would run for at least three hundred years more." It was one of the pioneers of the cosmtica. Helena Rubinstein never had it easy, not even at birth. Wine gives the world the Christmas of 1872, most of the seven daughters of a family Judah ghetto in Krakow (Poland). Not idle, and slo 20 years, Helena embarks distant path of Australia, which at that time was not exactly a tempting target, especially considering that she was going to live with a maternal to a distant and isolated sheep farm in a tiny village. Bored, he offers to help the apothecary of the city to create Formulas, potions and ointments. Many women ask for the cream to keep your skin smooth despite the Australian climate rido, an original Formulas Lykusky brothers, friends of the family in Krakow. The moisturizer, which they called Valaze, had so much success that he even devoted space in the press. And it does not only consiguipublicidad, but Also husband in 1907 married Edward Titus, one of the journalists who interviewed her about your miraculous cream. The success begins to exceed it, and asks for help to Lykusky, that also move to Australia. Rene Soon enough money to open a beauty center that llamarValaze, like his famous cream. While one of his sisters took charge of it, she will spend two years traveling around Europe to expand their knowledge ms dermatologist, aesthetically, Chemistry and beauty. With slo 30 years, her life has taken a brutal turnaround, from being a young immigrant to a sophisticated, elegant and rich! business woman, who does not hesitate to expand their horizons and open a third center of beauty in Paris. Allentra in direct contact with the world of art, which becomes the patron and collector, a passion that mantendrdurante the rest of his life. The onset of World War I marked the relocation of the family to America, where it competes with other legendary figures such as Elizabeth Arden's cosmtica or Charles Revson. Your business is booming, and is even one of the few beneficiaries of the crack burstil 29. The business success, however, does not correspond to the sentimental divorce after 19 years of marriage, but two years later becomes ms Princess by marriage to the prince Georgian Atchill Gourielli. Madeleine of Sweden and Luis Medina, together at a party in London. They were protagonists of the show "World Childhood Foundation, who chaired the princess.

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