The actresses of that era changed hairstyle and resorted to chemical services often, but Paula was extremely sensitive to many of the products used by hair stylists and makeup artists. And ever felt frustrated because no one could explain why these products will cause irritation. As the need for the mother of invention, Paula realized by working with professional hairdressers, that could help millions of people who, like her, looking highly effective products that act gently. Paula Kent and her hairdresser, Jheri Redding (hence the name "REDKEN") began with three products and an intensive training program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles:. In 1965, Paul was the sole owner of Redken Laboratories, based in California. During the '70s and '80s, Redken was one of the leading technology products within and outside the United States. In 1993, L'Oreal purchased Redken, whose headquarters is currently on 5th Avenue in New York. Today, Redken is a global leader in products and professional services for hair care. The company has very talented employees, establishing strong partnerships with the best hairdressers and a model has a department of Research and Development. Redken products can now be found in beauty salons professionals from over 50 countries. In early 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on the proven fact that hair is composed mainly of protein and it can absorb topical proteins, Redken developed new protein based products. Suddenly, the hair salons could put up internally and permanently, rather than simply disguise the damaged hair. Redken began developing proprietary technologies for proteins, and today owns more than 60 worldwide patents on products and ingredients. In fact, the latter two patents for protein technology Redken form the basis of our range of hair care and styling. Patent # 6,015,574 was granted for the exclusive product called Redken Interbond Conditioning System, which is an integral part of the collection of Redken for hair care and offers simple solutions to specific needs, providing highly specialized ingredients to the hair. These ingredients help transform the hair's inner structure, while improving dramatically its outward appearance. Patent # 6,013,250 was granted for the new 3D Repair Complex Redken, which belongs to the extreme range of products for hair care. The 3D Repair Complex, which is part of Interbond Conditioning System, includes proteins, ceramide and natural lipids to help provide internal strength, to strengthen the cuticle and repair the damaged hair surface.

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