Lacoste is a French company that manufactures clothing, watches, perfumes, shoes, belts and bags, among many other items. Its most famous product is its Polo shirt, made of quilted material. Polo shirt was very famous in the 70's and 80's in America and Europe. Now, that same fashion is coming back. [Citarequerida]. Was founded in 1933 by Frenchman Rene Lacoste, known Hispanic-French tennis player from San Juan de Luz. Winner with the French team, which they called popularly as The Musketeers, Davis Cup. This reputation began to expand as the company. René Lacoste, nicknamed 'Crocodile', took his nickname since he bet a bag made of crocodile and won. Later he became a crocodile embroidered on the lapel of his jacket, because at that time was still uncommon to see the players play in short pants and shirt. Later, he founded his own clothing brand to put its brand name and logo of the crocodile. The pole piece of clothing called, took its name from the game of polo, very popular in England, and was designed for that game. At first I had two buttons on the lapels, to avoid moving the ride, but was later exported to other sports. Since 1943 the founder's son Bernard Lacoste, chaired the company until his death on March 21, 2006, at 74 years. Bernard pushed the fashion of the poles of vivid colors. In 2005, 50 million items in 110 countries bore the mark. [Citarequerida]. The brand logo is a green crocodile (sometimes silver retaining the red color of its open mouth), which in many ways is in the vast majority of brand products, pioneering the mark to put the logo on the outside of garments. [citarequerida] Its origin was created due to a tennis match that won Rene Lacoste, therefore gift is a product made of crocodile leather, there came the idea of the logo, which, over the years has changed. Text is available under the Creative Commons Attribution ShareAlike 3.0, additional terms may apply. See Terms of Use for more information.

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