This section traces the journey of women who distinguished themselves, in their own way, in areas as diverse as politics, humanitarianism, fashion, arts .... Lisa Hoffman is defined as a "corporate housewife. Far from the stereotypical image of the U.S. fueled with Botox, it has opted not to be merely the "wife" (Dustin) and embarked in the business of beauty. Face it, we often have negative perceptions of women players, especially when they decide to do something with their hands. This seems suspicious and inevitably, we are told that their only selling point is the pedigree of their half. Yet this is exactly the opposite occurs with Lisa Hoffman. This woman is a natural beauty too. The disarming friendliness and politeness ad hoc. Even better, his speech on the company she wanted to create seven years ago holds up. "Do not mock me, but I created my company at night, she says. In fact, I dreamed that I was leaving on a trip with Dustin and I was putting my beauty products in small packages. The next morning, I talked to my daughters and to their enthusiasm, I worked my idea. "Slowly, Lisa elicited his project:" Small Packets "become single-dose tubes, dedicated to specific products. Two years ago, she met Pamela, a marketing consultant who, seduced by the project, it has great expert in cosmetology. "Whether you are a housewife, a businesswoman or just a working woman, the problem is the same for us all, says Lisa. Who really has the time, morning, fiddling with its products and check that it applies them in the right order? "With this observation, Lisa decides to launch products that meet monodoses everything women need, neither more nor less. Saves time, so each product is simply a number. And save space when traveling as it is more useful for carrying around bottles of 200 ml .... Concretely, what does one find in these small vials pearl? Forms high-tech, very natural ingredients unearthed soaked in virgin forests (exclusives concocted by Givaudan perfumer) and green tea, chamomile, the white orchid from Madagascar or honey white Hawaii. "All the ingredients we use are extracted so as not to harm the plant or flower," says Lisa, deeply involved in saving the planet. Part of the proceeds from the sale of new collections Spa Bath & Shower Spa will also revert to the Rainforest Foundation, founded by Sting and his wife Trudie Styler. As its first line of products dedicated to face these new treatments for the body to be discovered at Colette in the month of October. With few outlets hyperselective New York, London and Paris, Lisa has already conquered his audience. After the launch of this line for the body, bind him with her perfume in November and is already thinking about a line dedicated to men ....
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