"Online Games: recipes for success": The white paper published by CSC and Neolane details the challenges and best practices to succeed in this new market. Creation of the French Association of Proposal Management, optimize and professionalize both the Commercial Proposals and Responses to Calls for tender and quotations. The British cosmetics brand is expanding its online sales channel for international growth, employing personalization capabilities and unique view of customers in the various sales channels. The survey reveals that consumers ATG would be more inclined to shop online if online support they were offered. ATG (Art Technology Group Inc.., NASDAQ: ARTG), the leading provider of e-commerce solutions, announced today that the luxury retailer Molton Brown is preparing to deploy the solution ATG Commerce to increase its online sales and to create an integrated multichannel shopping experience to the marketing platform. The ATG platform will also be the starting point for the international expansion of electronic commerce Molton Brown. This new platform for e-commerce, will be deployed by Sceneric, IT services company and partner of IGT, which will implement the advanced personalization capabilities of ATG to improve conversion rates and satisfaction customer, online and in the contact center. The service center will provide staff with ATG Commerce call center customer service and a unified customer profile, allowing it to close sales more effectively, as customers spend online channels to off-line or conversely. In addition, the marketing team Molton Brown will be able to create dynamic and targeted advertising campaigns and make product recommendations based on personal profiles of customers, their purchase history or their activity on the website. The company Molton Brown is active online in the UK and the U.S., and plans to expand this activity to other European countries, plus Japan and Australia. Amy Nelson-Bennett, Chief Marketing Group Molton Brown said: "Our stores Molton Brown, who know a tremendous success, offering our customers with our wonderful products in a real haven of peace in which it is easy to make purchases through a passionate personal service and a level of excellence. Today's consumer is entitled to expect a comparable quality to our websites. As such, the ATG Commerce platform will enable us to offer customers the same experience of luxury, they buy online or offline. Our marketing teams will have a highly sophisticated set of tools to customize the customer experience and the agents of our call center will be better equipped to help customers through an integrated platform based Internet. Our brand as well as our customers deserve this experience. Ultimately, ATG will Molton Brown to increase its sales, marketing strategy to modernize and develop the brand internationally. . Frank Lord, Vice President of EMEA at ATG, said: "Molton Brown is the perfect example of a luxury brand that uses the Internet to extend its brand value.Many customers are shopping online and in stores. Embed these sales channels to create a multichannel shopping experience more satisfying is a logical step undertaken by Molton Brown. Internet is the ideal medium to enable international expansion plans of the group, and we are very pleased to play a key role in the future success of the brand online. . You may comment or provide additional information to all sections of this site. Reviews are free and open to all. However, we reserve the right to delete without explanation or notice, any comment that does not comply with our internal rules of operation, that is to say, any defamatory comments or unrelated to the subject of the article comments purely commercial. In addition, anonymous comments are deleted automatically. I think that French skepticism vis-à-vis social networks (and even the web in general) is a matter o.. "Online Games: recipes for success": The white paper published by CSC and Neolane details the challenges and best practices to succeed in this new market. ..

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