With 17% of global market share [réf.nécessaire], Nivea, sold in supermarkets, is the leader in skin care. It starts with the invention of modern cosmetics with the discovery by Troplowitz Oscar in 1911, the first stable emulsion of oil and water. He named his discovery Nivea a Latin name meaning "white as snow" [1]. Nivea has now become an important umbrella brand. It comprises thirteen marks corresponding to different uses and segments of the health beauty, while adapting to the specific needs of each national market. Today, Nivea, on most of its markets, one leader [réf.nécessaire] with:. Nivea has helped expand the market for health and beauty by extending the product range continuously in supermarkets. Pioneer, Nivea has also contributed significantly to structure for this market with its flagship brand [réf.nécessaire]: Nivea Visage. Aware of the differing needs of the skin depending on age, gender, Nivea has created two such growing markets today [réf.nécessaire]. More recently, Nivea has launched in 1997 on the makeup market with the brand Nivea Beauty and 2007 on the hair care market with the brand Nivea Hair Care. Copyright Text is available under Creative Commons Attribution Share-Alike, other conditions may apply. See Terms of Use for more details and credits graphics. If reused texts of this page, see how to cite authors and include the license. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc.., Charitable organization governed by section 501 (c) (3) tax United States.

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