The founder of Llorente y Cuenca explains the parameters that are using to the Barometer of Presence Online, with which they are measuring the reputation of businesses on the Internet. However, the most interesting is the end when we address the question of how they should reorganize the units of communication and public relations to respond adequately to the digital track within a company. The answer is as blunt: ALL Social Communication Department, PR, Corporate Communications must have a digital communications specialist to work on the subject line in an integrated manner. Moreover, everyone should have knowledge of the subject on line if we do not want outdated. The Department of Communications is the one to manage the online reputation and Marketing, which is for other purposes. The ceremony was held in partnership with the Quito Stock Exchange, since the study was conducted from the Top 30 companies in this sector. It was really a pleasure to chat with the founding partner of Llorente y Cuenca especially the bet and the turn gave his company, though many still want to close my eyes, Llorente is trying to help others and show that firm-level quoted is essential. - The interview was conducted in real time via phone using a Nokia N97 and Qik application. He had no problem, but the issue still requires audio sites closed. - At the end of the interview, we obtained a figure of Olga Cuenca recommendation of a social network used to learn languages or other languages. He told us he is delighted with LiveMocha learning Portuguese, "the social way to learn a language." Christian Espinosa. Journalist. Professor of New Media (SEK UTPL). Dedicated to training / consulting online content. Design of news sites and social media. Com corporate strategies on the Internet.

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