The Body Shop is a chain of cosmetics stores. She is known for its line of products on animals abandoned and sought to environmentally sustainable production. It was founded in 1976 by Anita Roddick in Brighton (England). Worldwide, there were in 2010 more than 2,800 stores in 65Ländern [1], which in 2005 generated a turnover of 606 million euros. [2]. On 17 March 2006 The Body Shop was sold for 652 million British pounds to the world's largest cosmetics manufacturer L'Oréal. The sale was valued in part controversial. Thus, the organization expanded Nature Watch then changed its call for a boycott against L'Oreal on The Body Shop. [3]. Other groups such as PETA hoped, however, that the waiver is added to animal testing of L'Oréal. Trafficking of children - against global sexual exploitation of children we started with the ECPAT Germany e. V. (Association for the protection of children against sexual exploitation) on Aug 31, 2009, a three-year campaign. In the stores there to buy a special hand cream, in which the net profit is € 6.32 to the ECPAT Germany. The Body Shop has been in the past often criticized for making these goals are not achieved in reality. [4] [5] In particular, the program help through fair trade was described as a pure PR measure of no benefit to the suppliers [6]. the renunciation of The Body Shop is limited to animal testing ingredients for which no tests were conducted after 1991 more. [7] Although the products of natural ingredients are used, but not exclusively. In fall 2006, The Body Shop has transferred to The Body Shop At Home in the USA and Canada successfully tested direct sales model to Europe. In addition to the steady business the products of The Body Shop since then also be sold in Germany in direct selling. It is based sales staff and mitarbeiterinnen usually sell on the so-called party system, with the other direct sales companies, such as "Tupperware" their products. Since 19 April 2007 The Body Shop At Home is a member of the Direct Selling Association of Germany eV and thus the standards of conduct for fair direct recognition. This direct sales to end June are now completed in 2008. The Swiss Coop in March 2010 took over the Swiss 37 Body Shop stores for an undisclosed price of the cosmetics group L'Oréal, on the Swiss food giant Nestle is significantly involved. The Body Shop stores will be continued in the future, their name [1]. Anita Roddick: The Body Shop story. The vision of an extraordinary entrepreneur (Original title: Business as Unusual, translated by Nicholas Gate), Econ, München 2001, ISBN 3-430-17878-9.

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